Making The Most Of
In today’s world, setting up an online site is not enough to make sure you secure your niche in the World Wide Web. Aside from constantly updating your business to adapt to current technological advances, you also have to make sure that you make the most of social media platforms when it comes to implementing your public relations campaign.
In the past, people see the responsibility of handling public relations as solely the task of the marketing department. Recently, however, the launch of a number of social media platforms coupled with the changing business models, has shifted the responsibility to executives and business owners.
This, in effect, has caused the latter to provide a more personal touch to how clients are handled. However, launching your public relations campaign via social media platform still requires the consideration of a number of factors.
Before you start your campaign, you have to make sure that making use of various social media platform is the way to go. Most providers of public relations service would tell you that, although the social media platform is a great way to make mass announcements, some topics are meant to be delivered in a different way.
Let’s say your company would not be holding office. Such announcements are better off being relayed directly to your clients instead of posting it on Facebook. Keep in mind that not everyone has the time to check Facebook updates.
If you are launching a certain product or service in partnership with another company or individual, make sure that you tag them. This would allow your partner to also reach out to their own network in order to promote the service or product that you currently have.
While you’re at it, you might also want to consider using the appropriate hash tags for your post especially if you would be using Facebook, Twitter, Google Plus, or Instagram. This allows prospective clients to find your business easily.
Now, tagging your network in order to keep them informed might work but it is not something that public relations campaign, public relations service providers typically recommend. This is because it poses the risk of getting some people in your network irritated by being dragged into something they are not interested in.
As with anything else, you also have to monitor how your clients and site visitors are responding to your posts. With Facebook, this is not much of a problem as their Page has a built in analytics that would allow you to check what kinds of posts generate more response from your audience.
Make sure that any inquiries posted via the various social media platforms are attended to immediately; however, you also have to make sure that your people are trained to respond to inquiries in a careful manner – let them think before they post something so that it does not affect your company’s reputation.
Lastly, make sure that you also take a look at how your competition is doing. Learn from them but make sure that you do not take to various social media platforms to pick up fights with them. At all times, you and your staff would have to show professionalism.
However, launching your public relations campaign via social media platform still requires the consideration of a number of factors. Now, tagging your network in order to keep them informed might work but it is not something that public relations campaign, public relations service providers typically recommend.