What Is A Virtual Tour And How 360 Virtual Tours Can Improve Your Website

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A virtual tour is a form of interactive photography that allows the user to explore a location digitally, usually on a website or app. The first virtual tour was designed by British engineer Colin Johnson and was first publicly experienced by Queen Elizabeth II. In 1994 she opened up a 1550's depiction of Dudley Castle in the Dudley Castle Visitor Centre in North England. Since then they have quickly infiltrated the leisure, property, and tourism industries and are now conquering the digital world supporting classic photography with interactive experiences.

Many earlier examples were produced in the form of a video and simply consisted of a camera man walking around a location. With the introduction of new technology the interactive panorama has come to replace more linear experiences whereby a space is filmed using still imagery before being pieced together using computer software. This 360 view design panorama or 'scene' is then stitched together with other scenes to form a tour. Tours allow the user to dictate the scene and perspective, usually by clicking and dragging on the photo itself. Navigation techniques between scenes vary from one tour to another but usually take the form of thumbnails or 'hotspot' links on the tours themselves.

 


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